NO BRAND DESERVES TO BE BORING
amirite, Digital Trailblazers?
When it comes to learning how to craft a highly-sophisticated, deeply nuanced, and absolutely authentic positioning statement that inspires massive marketing magic, you've come to the right place.
WITH THE POWER OF A SINGLE SENTANCE
STOCK YOUR MARKETING MIX FROM HERE TO ETERNITY
even if you havenāt the first clue what makes you special, different, or The One.
INTRODUCING
THE POSITIONING STATEMENT
Turn casual observers into raving fans.
GET THE WORDS THAT WORK
A Positioning Statement weaves the answers to the WHO-WHAT-WHY-WHERE-WHEN-HOW in one cohesive sentence. The intersection of these ideas paint a nuanced, multidimensional mental picture that clearly communicates who you are and what youāre all about.
TAKE ACTION WITH WORKSHEETS
DOWNLOAD
This Branding Primer and DIY Workbook is here to help anyone get good at one of the most influential tools in our marketing tackle box. Learn how to write a single sentence that will transform the way you ādoā marketing. Master the concept of Positioning and revel in the all the wild and wonderful ways that you can put it into play.
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REAL-TIME BRANDBUILDING
WATCH
Get a ring-side seat building a brand from scratch in this 13-part reality docu-series that all starts with a positioning statement. Because the world is your oyster. š¦Ŗ
CLICK to WATCHODE to the POSITIONING STATEMENT
READ
A positioning statement is a marketing tool that has the uncanny ability to clarify the heart and soul of any brand. Itās a mind-reader and crystal ball all in one. It unlocks the present and gazes into the future. Itās a North Star guiding you to what you want and need.
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šļø THE ART OF THE POSITIONING STATEMENT š§
LISTEN
Discover how embracing your unique identity can make your brand stand out and attract clients who genuinely resonate with your offerings. Listen in on the philosophy of focusing on turning on the right people, rather than worrying about turning off others.
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ENJOY A FREE COACHING SESSION
I see you, go-getters, high-achievers, and entreprenuer-types. You are my people. Get on my calendar to secure 20-minutes of 1:1 time. I am here to answer all of your burning Positioning & Messaging questions with gumption.
WHAT'S UP, EVERYBODY?
I'M REBECCA
I help entrepreneurs coācreate culture of content by looking at business building through the brandthropologistās lens. Together, we do extraordinarily effective discovery that gets ideas and expertise out of their heads and into words. Then, we weave the golden threads of messaging into the kind of content marketing that people can believe in.
For the last twenty years, I have hung out my shingle in more iterations than a teenager at a Taylor Swift concert. I love to reinvent myself, striving to live in a creative state.
After all, a reactive stateāfeeling like the world is always happening to me and I canāt control itāfucking sucks. Understanding that the world is happening and thereās nothing I can do about that, but I can control how I respond to itāfucking rules. After all, the world is gonna world regardless, donāt let it suck your life dry.
Join me in the journey as we ride the ever-shifting tide of entrepreneurial energy, explore some epic brandventures, and deepen our understanding of āhow to human.ā
Itās not easy and itās only sometimes fun, but the juice is worth the squeeze.
The Pit & Pithy
Marketing mavens, branding people, and creative pros, iImmerse yourself in compelling, personality-driven writing here to soothe your weary bones and revitalize your entrepreneurial energy, so that we all can ākeep on keepinā onā being visionaries, changemakers, and free-thinkers.
Brandthroplogy101
Subscribe to a dynamic email series that delivers a short-shot of highly caffeinated Brand101 to help build your knowledge, understand marketing dollars, and make sense out of branding. Because the better your acumen, the better your accuracy.
Meet Stoned Fruit
Stoned Fruit is the Relationship Marketing Agency, Bold Brand Builder, and Copy Shop Co-Op here to help determined change-makers, thought leaders, and industry innovators see themselves in words, basking in radical self-belief and brimming with genuine copy confidence.
Because articulation is everything.
CLICK for StonedFruit.com